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the team

jon ivan-duke

Jon is a storyteller and a global citizen.


He holds a strong broadcasting background that has seen him present, produce and report on TV and radio across the world, including the UK, USA, France, Ireland and the United Arab Emirates. His diverse experience includes three years as a broadcast journalist at BSkyB (Sky News and Sky Sports News).


As a public relations man for FTSE-listed firm William Hill, Jon handled a wide and varied news agenda, regularly appearing on major broadcast outlets to promote, as well as defend, the reputation of a major global business. His role saw him conduct, in the words of the company,

“…without doubt the best PR campaign we have ever run”, delivering the globally-recognised ‘Tweed Horse campaign’. 


As a communications professional in the Middle East, he has worked with major global and regional brands, across varied sectors including technology, real estate, tourism, hospitality, entertainment and corporate finance. His passion is in helping businesses craft powerful stories about what they do.


He also continues to broadcast for the Dubai Racing Channel, as a regular TV pundit.

mir murtaza khurshid


Mir is a creative and a child of the world


He has spent the last decade across communication disciplines and industries that has allowed him to deep dive into consumer behaviour, cultures and brands. He started his extensive career working in below the line marketing, crafting consumer engagement strategies and nationwide activations for multinational FMCG brands such as Pepsi, Proctor & Gamble, Unilever and Phillip Morris.


Eager to understand the build and experiential design of brand campaigns, Mir pivoted towards event production and design. Producing and managing large scale events for Abu Dhabi Culture & Tourism and Formula One for UBS as the headline global partner at the time, he developed an acute sense for project management, production and budgets, seamless integration of digital technologies and experiential design.


Striving for experience and knowledge, Mir progressed to working in public relations and digital marketing, crafting integrated brand narratives. Led by data, insights and creativity, Mir has worked with leading brands from around the world and the Middle East. Clients have included Ferrari, Airbnb, Meraas, Ulysse Nardin, delivering strategic consultancy and creative campaigns that have connected and engaged with audiences in the region.


He continues to create, share and learn through his passion to deliver work that matters.

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