big data control pt.1
impact for brands
how brands can navigate the shifting data and content landscapes
Your internet history. Your movement. Where you shop, who you like and what hours you are awake. Technology collects your data and uses it to shape behaviour.
In the first paper of this two-part series, we will look at how data preferences and tracking affect content and advertising. We'll also explore how brands can respond to these shifting landscapes and cleverly deploy their marketing budgets.
Are you an innovation leader within your industry? Are you going beyond disruption and affecting real change?
Need help defining your marketing budget? Spark up a conversation with the team at duke+mir. Get in touch with us.